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Privacy Policy

Privacy Policy

At John Adams we are committed to protecting the privacy of your personal data in accordance with privacy and data protection laws. This policy refers to information we collect when you use our websites and online products and services, or our digital properties or on applications we make available on third-party sites or platforms.

Please keep in mind that when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform.

If you have any questions about the use of your personal data, then please contact us.

What information do we collect and how?

We collect certain information or data about you when you use this website:

Questions, queries or feedback you leave, including your email address if you send an email via our online contact form. We use this information to answer your queries in relation to our site, products, customer service or anything else.

Transaction information (such as postal address, telephone number, and payment information) you provide when you purchase products or spare parts bought on our website.

Your IP address (the unique address which identifies your computer on the internet). We use IP addresses to help us administer the site. We do not link IP addresses to personally identifiable information.

Details of which version of web browser used or the site from which you reached our site. You cannot be identified from this information and it is only used to assist us in providing effective service on this site. We may from time to time supply the owners or operators of third party sites from which it is possible to link to our site with information relating to the number of users linking to our site from their site. You cannot be identified from this information.

We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, program interfaces, and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices

Location information, including location information provided by a mobile or other device interacting with one of our sites or applications (including through beacon technologies), or associated with your IP address, where we are permitted by law to process this information

Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, including your browser or device type, unique device identifier, and IP address.

We collect information using analytics tools, including when you visit our sites and applications or use our applications on third-party sites or platforms.

Changes to this Policy

From time to time, enhancements to the John Adams Leisure Ltd website may result in periodic changes to this privacy policy. Please remember to refer back to this privacy policy regularly to review any changes. If we change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

Who do we share your personal information with?

We may disclose your personal information to the following categories of recipients:

To our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website), or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information.

To any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary as a matter of applicable law or regulation, to exercise, establish or defend our legal rights, or to protect your vital interests or those of any other person

To an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice;

To any other person with your consent to the disclosure.


John Adams has policies in place in an effort to protect personal information and data against loss, misuse and authorised access. John Adams strives to provide only those employees/ third party service providers and partners performing a legitimate business function with access to users’ personal information.

The Internet is not a secure medium. We have implemented technology and policies to help safeguard your privacy from unauthorised access and improper use including encrypting your details when they are transmitted from this site to help keep them secure. We will continue to review and update our security measures where appropriate, as new technology becomes available.

Other than the disclosures referred to in this policy, we will not disclose any personal information without your permission unless we are legally entitled or obliged to do so.

Third party sites

We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our site and we recommend that you check the policy of each site you visit.

In addition if you have linked to our site from a third party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.

How can I contact you regarding a Privacy Matter?

If you have any query relating to your information, please contact us as set out below.

Email: Or write to us at:

John Adams Leisure Ltd.
Hercules House,
Pierson Road,
Enterprise Campus,
Alconbury Weald,
PE28 4YA